- Sara Ehlers |
Gerard Darel just announced new plans to expand to the U.S. The French label has confirmed two flagships to open in the country by the end of the year.
The contemporary brand has picked a bi-coastal retail strategy. Gerard Darel has confirmed a store opening in New York on November 8 as well as a Los Angeles location confirmed to open on December 17 in Century City. By targeting two of the country's fashion hub, it seems that the label is placing its brand in an efficient, strategic way.
Currently, the brand is sold internationally in over 50 countries. Founded in 1971, the French label is available at over 500 shops and boutiques on a global scale. The new stores will be standalone flagships for the brand carrying the label's full women's collection as well as accessories, shoes, and handbags. The stores will also highlight the brand's unique, modern aesthetic through its interior decor.
Opening by the end of the year, Gerard Darel is continuing to grow in the fashion industry. According to WWD, the label pans to also open retail stores in the U.K., Switzerland, and Spain.