Giapenta launches Giapenta Lounge collection

Giapenta, a lingerie company best known for their bras, is expanding into loungewear with the launch of Giapenta Lounge. The Miami-based lingerie brand which sells their collection of intimates online, felt that with the growth of the loungewear market, now was the perfect time to expand into a new category. Giapenta is well known for incorporating temperature-regulating fabrics into their collection of intimates. Ashely Greene, Karlie Kloss and Gabriel Union are just a few celebrities who are fans of the Giapenta brand.

The company’s community-based design approach played an integral part in the development of the new Giapenta Lounge collection. “Staying with the ethos of our brand, the move into loungewear came directly from our customers and community. We continued to hear how much they loved and were living in our bras, undies and bodysuits and wanted ultra-comfy wardrobe pieces to add to their collection. Enter Giapenta Lounge,” said founder Kris Strouthopoulos in a statement. The loungewear products feature Giapenta’s new CozyKnit fabric. The buttery knit material is uniquely crafted from super spun modal, designed to feel soft and luxurious. 

Giapenta Lounge consists of an edited six piece, mix-and-match collection, all designed using the brand’s new CozyKnit fabric. “Together with the incredible women from our community we set out to make the loungewear collection of their dreams that was cool, cozy and meant to be lived in. The result is six essential pieces made from the softest fabric on the planet,” Strouthopolous added in statement. A tank top, T-shirt, long sleeve tee, jogger, relaxed pant, and short are all included in Giapenta’s new loungewear collection titled the Hampton’s Collection. Price points range from 48 dollars to 78 dollars and are offered in three of the brand’s signature colors: dusty rose, black, and stone. All loungewear styles in the collection were designed with a relaxed, slouchy, and lived-in fit to pair with the brand’s line of bodysuits for a complete look.