Glossier partners with Nordstrom for in-store fragrance pop-up shops

Direct-to-consumer beauty brand Glossier—which has become known for its cult following from the millennial and Gen-Z demographics—is giving its fragrance, Glossier You, its latest version of the offline treatment. The announcement from the brand comes after a successful pop-up shop in London, in which the brand shared that it will be taking its fragrance to Nordstrom for the holiday shopping season.