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Good on You app reveals how sustainable fashion brands are

By May-Anne Oltmans


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Consumers who care about how and where their clothing was made are now able to see how sustainable their favourite brands are via the app Good on You, which ranks brands on sustainability. The app, which is available for Android and iOS, considers the three criteria environment, labour rights and animal protection in its ranking. Good on You was developed by Ethical Consumers, an Australian non-profit organisation which helps consumers in making ethical choices.

The app currently contains information on over 1,000 brands, including H&M, Cheap Monday and Levi´s. Good on You assesses factors such as worker safety, use of hazardous chemicals and whether or not the brand uses fur. Based on these judgments, the app ranks each brand from ´we avoid´ (1 point) to ´great´ (5 points). Per brand the app also provides an overview of which retailers in the area offer the brand. Finally, the app allows users to send a direct message to the brands themselves to let them know they support sustainable fashion.

“We can no longer afford to buy cheap clothes,” said Good on You CEO Gordon Renouf. “Today’s fashion industry has become pollutive, destructive and exploitative. Every purchase we make is a vote for the kind of world we want to live in. We want to change the way people buy fashion. We believe great style and beautiful products shouldn’t involve compromising one’s values.”

Good On You