Grayers opens pop-up in West Village to test retail waters

Classic menswear label Grayers just opened a new pop-up. Launching November 13, the brand opened its doors in West Village off of Bleecker Street.

The temporary shop will offer menswear pieces including sweaters, jackets, knits, button-downs, bottoms, jackets and more. Founder Peter Georgiou brought the pop-up to the location as physical store, which operates online as well as through 250 stores throughout the country. The pop-up boasts 1,500 square feet and retails flannels, oxford shirts, cardigans and more. According to the Grayers website, clothing retails from approximately 75 to 145 dollars.

While the company retails at various stores nationwide, Georgiou plans to open store locations in Los Angeles and the Pacific Northwest. However, the pop-up is way for the label to show the range of its brand, rather than just through its online shop. “Nowhere do we have the whole collection. That allows us to bring to life and give the entire aesthetics of the brand,” Georgiou told WWD. The shop will retail all of the label's brand and will also include other brands including SeaVees, Winter Session, and Baxter of California.