Happy Socks opens new NYC store

New York is turning into a happy playground for Happy Socks. The playfully designed sock company has opened a new store in Times Square. This marks the brand's third location in New York City.

The new 345-square-foot store is created in the brand's signature colorful image, and will be filled with unique and inspirational design items. Happy Socks opened this store in time to coincide with the holiday season, which of course is one of the busiest times for retailers.

This new store furthers the brand's commitment to international expansion, following two stores that opened for the brand earlier this year, including one in Williamsburg, New York and one in Venice, Italy. The new Times Square store features the brand's signature styles, in addition to their recent collaboration pieces with Andy Warhol and Wiz Khalifa. Hysteria by Happy Socks, the brand's fashion-forward and lifestyle brand, will also be available in the store in addition to the fall/winter 2018 collection.

For Happy Socks, this is a “happy” ending wrapping up 2018 opening their 100th store in NYC also after celebrating their 10th year anniversary in business in NYC back in April.

photo: courtesy of Factory PR