Haute Victoire to launch directly for consumers

Jewelry brand Haute Victoire is moving into a new business model. The fine jewelry collection recently confirmed its move into direct-to-consumer after its launch last year.

The New York-based brand is known for its made-to-order 18k gold collections include vintage, crafted pieces. The collection currently offers various lines including gold pearls, diamonds, and more to create a sophisticated aesthetic. The jewelry line also includes rings, bracelets, necklaces and more. The pieces range in price from approximately 500 to 3,500 dollars, available now through the brand's website. In moving forward, Haute Victoire has confirmed it will bypass wholesale as "wholesaling is not part of the strategy," according to WWD.

The brand, founded by Yasmina Benazzou, includes both New York and Parisian influences as she has spent fifteen years as a designer in Paris. Using her travels as an inspiration for design, she was able to create these antique, one-of-a-kind pieces for her Haute Victoire line. Currently, the line has six collections: Oud D'or, Blanc Nocturne, Couleur De Ciel, Nacre Des Lunes, Feu Des Etoiles, and HV Vintage.