Heidi Merrick opens downtown Los Angeles boutique
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Heidi Merrick recently just planted a new brick-and-mortar store in SoCal. Highlighting West Coast culture, Merrick’s new boutique debuted in downtown Los Angeles.
The 1,500 square foot space is located near the fashion district surrounding other neighboring boutiques. The interior of H. Merrick of California includes all of the lifestyle elements of a true Californian complete with feminine touches. Near A.P.C., Ace Hotel, and Aesop, the retail front joins multiple fashion-forward stores. The interior of the store includes muted colored surfboard hanging on the wall, decorative rugs, and wooden fixtures. With a chic, beachy feel; the store includes unique art designs reminiscent of West Coast culture.
The store will also retailer Merrick’s merchandise, which includes sophisticated silhouettes including a palette color of neutral, black, white, and blush tones. With a matching decor aesthetic, the boutique retails its dresses, tops, outerwear, chiffon blouses, and more up to approximately 500 dollars.