Helmut Lang confirms new store opening in October

Helmut Lang, known for its tailored luxury pieces, just confirmed its newest relocation set to open in October.

The brand shuttered its previous flagship last year, which was located off of Melrose Avenue. The contemporary label confirmed to Racked LA that it would it will open its new boutique in October. Debuting officially on Thursday, October 1, the brand will offer its minimalist styles including white blouses, fur vests, denim bottoms, and more ranging in price up to 2,095 dollars. The new location will be located in West Hollywood’s Design District off of Robertson Boulevard. The boutique boasts 3,000 square feet in space and will offer the brand’s F/W apparel and accessories. The interior of the new store will reflect the brand’s vibe with an industrial, modern aesthetic. Helmut Lang was established in in 1986 by Austrian fashion designer Helmut Lang. In 2006, the Prada Group acquired its trademark. The brand is geared towards attracting the design-minded, modern customer by providing minimalist, luxury pieces. The New York-based brand is currently under creative design by Michael and Nicole Colovos who help to emphasize strong construction and attention to detail. The company currently has 201-500 employees.