Department store Herberger's recently announced a new location. The store is just opened in Valley View Mall in La Crosse in Wisconsin.

The new store boasts 100,000 square feet in a former Macy's location. The location was chosen as a way to help expand the company's customer base as well as help improve local shopping. "Right-sizing Herberger's to meet the high-traffic shopping behaviors of the La Crosse region is another key milestone in our ambitious plan to replace closing anchor stores and better serve local consumers," said Joseph F. Coradino, chief executive officer of PREIT, real estate investment that arranged the new Herberger's location. "This represents one of six diverse tenants backfilling vacant department stores this year as we make further progress in improving the overall appeal of our portfolio by enhancing anchor positions."

As a major shopping destination in the La Crosse region, Valley View Mall currently attracts shoppers within 50 miles of the area. The plaza includes retail, dining, and entertainment boutiques for locals. Herberger's will neighbor other fashion retailers including Zumiez, Victoria's Secret, Francesca's, Express, and more.





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