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Honey Birdette launches US website

Australian lingerie label Honey Birdette has expanded into the US with an online store featuring a dedicated expanded product range.

The news comes less than six months after launching a new website and opening three boutiques in the UK, as the Australian label continues with its global expansion.

Prior to the launch of the US site, American customers had previously had to visit the retailer’s international website in order to buy online, which involved browsing and ordering items prices in Australian dollars, the new site aims to improve the customer experience by making it easier to shop.

The US e-commerce site will receive new collections each week concurrent with Honey Birdette’s stores in Australia and the UK, and they will also receive free delivery in the US for any orders over the value of 50 dollars and free express delivery for any orders over the value of 100 dollars.

“Honey Birdette has experienced a 374 percent increase in online sales to the US over the last 12 months,” said managing director Eloise Monaghan. “The new e-commerce platform aims to enhance the consumers experience.”

The brand added that the e-commerce launch is the first step and that it planned to roll out bricks and mortar stores in the US in "the near future”, as well as looking for other “premium global locations” across Europe.

Honey Birdette launched in 2006 in Australia offering its high-end lingerie and premium bedroom accessories. It currently has 55 stores, with over 350 employees in Australia. In September 2016, it opened its first international boutique in Covent Garden, London, and now has three boutiques in the UK.

Image: courtesy of Honey Birdette