How much are U.S. women willing to pay for fashion?

When it comes to retail, U.S. women seem to know exactly how much they want to pay for their clothes. While pricing varies depending on quality, construction, manufacturing, and various other factors, new research shows what women in the U.S. expect to pay for their clothing.

According to Edited, there are three main price ranges for women in the U.S. These categories include the mass market, premium market, and luxe market. Edited used their software to find out the most frequently-shopped price points for these markets comparing apparel items such as trench coats, classic white shirts, skinny jeans, ankle boots, midi dresses, and yoga pants. For the mass market, it seems that U.S. women were willing to spend the most on trench coats, ranging from 80 to 90 dollars. For the premium market, results revealed that women were willing to splurge for trench coats from 275-300 dollars. Similarly to the masses, the luxe market category also was willing to spend the most for outerwear between 900 and 1000 dollars.

Depending on each category, the price points varied based on markets. However, from this data, it can be gathered that U.S. women are universally more likely to spend more on outerwear. The mass market will also splurge for skinny jeans, while the premium market spends more for midi dresses and ankle boots. The luxe market also will spend money on ankle boots, classic white shirts, and midi dresses.

U.S. women reveal how much they want to pay for clothes

U.S. women were likely to spend less for a white t-shirt, in the mass market category. For the premium market, women want to spend no more than 100 dollars for both yoga pants and t-shirts. Differing from both the mass and premium market, the luxe category seems to want to spend the least amount of money for skinny jeans.

This new information can help shed some light for retailers on what they should be focusing on for price points. While there are more popular items that certain markets are willing to spend money on, its also useful to know which items customers want to spend the least amount on. Now that this information is disclosed to the public, it’ll be interesting to see if retailers change their price points varying on their markets to maximize profit.

Source/Photo: Edited