How retailers can make the most of their physical stores

We’ve all seen it, department stores in refurbishment mode, with entire floors boarded up, sectioned off and hidden from view, while it undergoes a never-ending re-lift or re-format to help it boost sales. Often these refurbishments take many months or even years to complete, without the guarantee that once its new design is unveiled that said departments will see an uplift in sales. Imagine rolling this out across multiple stores, or hundreds or thousands if you’re a fast fashion chain or luxury conglomerate.