How to perfect your e-commerce, according to the experts

Valencia - One of the clear lessons that this global pandemic has given to the fashion industry is that the digital world should not be underestimated. When confinement became a reality, fashion firms had to act in the only medium they had at their disposal: online. As trend experts Francesca Tur and Berta Segura told us in "Contemporary Complexities", a live talk broadcast by Be More, the content channel promoted by the Barreira A+D centre, brands, more than ever, must take advantage of this moment to create a sense of community, be transparent and add value.