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Illesteva unveils first West Coast boutique in LA

By Sara Ehlers

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Retail

Illesteva, New York based eyewear brand, launched their first West Coast shop in Los Angeles last week. The boutique neighbors infamous coffee shop Intelligentsia on Abbot Kinney Blvd. in Venice.

The 650 square foot store is set in a historic foundation from the 1950’s. Illesteva’s luxury eyewear products range from sunglasses to bags to optical frames. The well-known products available are handcrafted to artisan excellence. The Venice store offers a “Build Your Own” section in which customers can create their own customized glasses. The wooden interior of the store is matched with posters of Lou Reed wearing Illesteva frames.

The New York brand is known for manufacturing lenses in Europe. Its first stores opened last October in New York. Daniel Silberman, chief executive officer of Illesteva, plans to open three additional stores on the west coast by 2016.

The store is located on 1329 Abbot Kinney Blvd. in Venice, CA. The frames start at 165 dollars in price.

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