Retail VIDEO REPORT
In Picture & 360° Video of Primark's Biggest European Store: Damrak
By Vivian Hendriksz
Dec 1, 2016
Amsterdam - Crowds gathered eagerly outside as Primark opened the doors of its largest European store to date early Thursday morning (December 1, 2016). Located on the Damrak, in the middle of Amsterdam, the Netherlands, the store spans over 8.200 square meters across 7 floors. The new store, which sits alongside of second Primark's flagship store in The Hague, features its full range, including women's wear, men's wear, children's wear, footwear, accessories, beauty and homeware. The debut flagship store also features a 'trend room' as well as 'recharge' stations throughout the store, where shoppers can relax and charge their mobiles phones.
FashionUnited was behind the scenes at Primark's pre-opening event. Scroll down to enjoy our virtual tour of Primark's newest store in 360 degrees.
Instructions:This is a 360 degree video, made with a camera which is able to capture all angles simultaneously of any given location or space. If you watch the video on your smart phone via Google Cardboard, or any other virtual reality headset, you will be able to view the entire store and feel as if you are at the opening in person.
Primark Amsterdam is the sixteenth store of the value retailer to open in the Netherlands. As the largest store in Europe, Primark Amsterdam expects to serve over 10,000 customers in its new store every day, including tourists as well as locals. "We are very pleased to be opening our first store in the heart of Amsterdam," said Ronald Voogt, Managing Director for Primark in the Netherlands and Belgium. "It is a an important opening for Primark and we are looking forward to expanding our reach and bringing Primark to even more customers."
Although the store is not nearly as large as Primark's biggest store in the UK, currently located in Manchester and spanning 14,400 sqaure meter, the Irish fashion value retailer still needs to sell 4,007 pairs of jeans retailing at 17 euros per day in order to cover its annual Amsterdam store rent of 24,861,000 euros (21,191,800 pounds) according to calculations made FashionUnited.
Video: Inge Beekmans for FashionUnited
Photos: FashionUnited and Primark, Facebook