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Cuyana's opens New York pop-up

By Sara Ehlers

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Retail

San Francisco-based brand Cuyana just opened up a pop-up shop on the East Coast. Launching off of Elizabeth Street in New York City, the classic apparel pop-up will remain open through the beginning of 2017.

The new store was inspired by the fast-paced nature of New York and the culture of the city. In the pop-up, which serves as the brand’s third in the city, the store will feature photos from photographers Alice Gao, Emily Johnston, and Matt Johnson. The photographers were chosen to showcase their work of the city that reflect New York in a unique, aesthetically-appealing way.

The store will also feature custom-made furniture with both brass and marble accents. The store’s interior was designed as a “harmonized expression of cultivated details,” according to a statement made by Cuyana. The location acts as an escape from the bustle of New York City. This year’s pop-up is scheduled to be open for five months, although there is no set closure date.

With a couple stores spread across California in both Los Angeles and San Francisco, Cuyana has made a name for itself with its feminine, minimalist styles. The e-commerce brand, established in 2011, offers chic quality pieces including apparel, handbags, and accessories. In particular, Cuyana is known for its wool and cashmere pieces and its classic leather tote bag. Its pieces range typically from 85 to 395 dollars on its website.

Source: Cuyana

Cuyana