- Sara Ehlers |
Abercrombie & Fitch Co. just opened its newest A&F concept store at Tysons Corner Center. Nearby Washington, D.C., the fresh location debuts a new experience and refreshed design for its customers.
The brand experience has now been updated to help engage and invite customers in. The space facilitates brand engagement and encourages product trial with innovative dressing rooms, phone charging stations, and convenient cash wraps located throughout the store. As a new prototype of A&F stores, the location shows off a smaller retail footprint with more functions that are customer friendly.
By the end of 2017, seven new concept stores like this one will open. The store locations are yet to be announced, although A&F has already opened another prototype store earlier in February in Columbus, Ohio. The other locations are yet to be revealed.
Photos:Abercrombie & Fitch