- Kristopher Fraser |
Custom apparel company Indochino is beginning to reopen their showrooms in accordance with local guidelines. The brand's unique showroom model is ideally positioned to offer a safe and positive experience for customers as they return to physical stores.
Indochino operates an intimate retail environment with shopping by appointment. During their consultation, customers partner with a Style Guide to choose a fabric, select customizations and create a measurement profile. There is no need to try on clothes from open inventory that others might have worn, and fit samples used for measurements will be sanitized between every appointment.
Once customers have placed an order, their one-of-a-kind garments are shipped directly to their door in two weeks. They can then wear them knowing that they have been made just for them, and never worn before. For their subsequent purchase, they can simply schedule another showroom appointment or shop online, accessing their measurement profile at the touch of a button.
"It's been two months since we closed our showroom network for the health, safety and wellbeing of our employees and customers," said Drew Green, president and CEO of Indochino, in a statement. "Since then, we've been working tirelessly towards the moment we can safely reopen and I'm thankful to have such a dedicated and professional team. Now, as we carefully begin reopening, we're looking forward to welcoming our customers back—and helping them look and feel their absolute best."
As of today, 12 showrooms are open for personal shopping by appointment. This will increase to at least 27 of the brand's 52 North America showrooms by the end of May, with the majority of the network open in June, as conditions allow.
Indochino is introducing a phased approach once a particular location is allowed to reopen and adding a series of precautionary health and safety measures to ensure that customers and employees are safe and feel comfortable including showrooms operating on reduced hours and limited occupancy, requiring customers to sanitize their hands and wear face masks upon entry, requiring customers to reschedule their appointments if they are unwell, taking employees temperatures daily and requiring them to wear face masks and gloves during appointments, and sanitization processes for every appointment,
photo: courtesy of Indochino Apparel Inc.