Interview with new sustainable luxury rental platform Unown

Hamburg-based company Unown is an online leasing service for sustainable premium fashion that started in August 2019. As part of its new ‘Declutter Programme,’ Unown has also started accepting customers’ clothes. The goal is to make sustainable fashion more attractive and accessible, which is why Unown is constantly curating new brands from around the world. However, the selected garments and accessories have to meet certain criteria: They have to contain sustainable and/or recycled and recyclable materials, be water and energy efficient, durable, and should have been made employing fair and safe working conditions. This is not an easy task. FashionUnited spoke with Linda Ahrens, co-founder and CEO of Unown, about the target group, achieving variety in one’s wardrobe and smart consumption.