Italian menswear in Hollywood by new Choukair boutique

Choukair, a popular European clothing brand, made its opening debut on the infamous Sunset strip.

Choukair caters to residents of Los Angeles, but more suitably West Hollywood, Beverly Hills, and Hollywood. The brand essence is European chic style mixed with a casual L.A. vibe. As a prestigious menswear clothing brand, Choukair has worked with other brands such as Hugo Boss and Traffic. Charlie Choukair and Brad David, the duo responsible for Choukair also aims their target audience at trendy millennials. The style conscious and the business people of today’s generation tend to gravitate towards Choukair’s designs.

Since making its new home in West Hollywood’s Sunset Plaza, the store has had a soft opening since January. Located at 8624 W. Sunset Blvd. in West Hollywood, the shop is surrounded by other fashion boutiques such as Wildfox and Zadig & Voltaire.

Last night’s launch included the store filled up with people enjoying beverages and examining the feel of the new store. The brands Choukair carries include David Naman, Drykorn, Low Brand, and Daniele Alessandrini. As Hollywood locals make up a lot of the brand’s customer’s base, Choukair is now in the prime location for its target market.