IWC Schaffhausen lands on Rodeo Drive

Los Angeles – Portuguese brand IWC Schaffhausen just recently debuted on the West Coast. Opening a 2,366 square-foot space, the brand officially debuted its first boutique in California.

The inside of the store currently matches a monochromatic theme with shiny wood finishes. The boutique’s décor resembles a minimalist, chic vibe with grey and brown accents. At IWC Schaffhausen’s store, the luxury watch brand offers multiple styles ranging from Da Vinci, Ingenieur, Portofino, Aquatimer, and more. This is the Portuguese-based company’s first Los Angeles location since the company was founded 75 years ago.

The store, located off of Los Angeles’ luxury Rodeo Drive, offers a VIP lounge as well as its products. The modernist brand neighbors Coach as well as other high-end boutiques on the strip. Ideal for sophisticated shoppers, IWC Schaffhausen has been a fitting location for their first West Coast debut.