- Kristopher Fraser |
This week, the Century 21 Lincoln Center location welcomed a new addition to their visual displays: Jean Paul Gaultier's last ready-to-wear collection.
The collection is located on the stores upper level, where it's adjacent to other luxury labels like Lanvin, Emilio Pucci, and Jason Wu. The department store is currently in the middle of a 5 day event to celebrate Gaultier's collections.
In September 2014, Gaultier staged his last ever ready-to-wear show at Le Grande Rex, a cinema is Paris' second arrondissement. Since then, the designer has shifted his focus to his couture designs.
Gaultier's last ready-to-wear collection arrives at Lincoln Center Century 21
The selections offered from his last ready-to-wear collection include 99 dollar tank tops, 229 dollar sheer organza bomber jackets, tulle miniskirts for 279 dollars, pinstripe blazers for 629 dollars, collectors items like floral-printed and paint-splattered blazers for 849 dollars, and sequin board shorts for 2459 dollars.
The pieces will also be sold at Century 21's Philadelphia outpost where they will move later this week.
Steffano Lessis, the Lincoln Center location's store manager told WWD that "We started selling some of these pieces before they hit the floor."
When luxury labels end their ready-to-wear lines to focus primarily on couture, the majority of their revenue then comes from fragrance sales.
This year, the brand's fragrances were moved in-house at parent company Puig. Previously, the fragrance business was licensed to Beaute Prestige International. Chairman and CEO Marc Puig has said that he will make sure the fragrances keep their sense of fun and identity.
Gaultier's fragrances are known for eccentric things like having bottles in shape of a bare naked man's torso, like his Le Male fragrance sold at fine department stores. While the industry will be losing his ready-to-wear collections, they will at least have his fragrances and couture collections to look forward to.