Jeffrey Kalinsky, founder of Jeffrey New York, just announced a new store opening in a fresh market. The retailer is planning to open a location boasting 12,000 square feet in Silicon Valley.

The store will land in Palo Alto in California at the Stanford Shopping Center. The flagship's opening date is set for August 2, as reported by WWD. With this new location, this will be the brand's official debut into California. Currently, Jeffrey New York holds two other locations in the U.S. in Phipps Plaza in Atlanta and on 9th and 10th in New York. The Silicon Valley store is set reflect the label's other locations with a minimalist, clean aesthetic. The store will have about 9,000 square feet dedicated to retail including ready-to-wear by the label.

Founded in 1998, Jeffrey New York has worked to create a curation of on-trend designers and brands for each season. According to the brand's website, the company carries labels such as Acne Studios, Proenza Schouler, Yeezy, Vetements, Jimmy Choo, John Elliott, Off-White, Adidas and more. Currently, the brand's Atlanta store retails womenswear, while the New York location focuses on menswear. The Palo Alto location will retail both men's and women's clothing, according to WWD.

 

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