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Jenette Bras opens its 3rd location in LA

By Sara Ehlers

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Retail

Jenette Bras’s just recently opened its third Los Angeles location. Known for its specialty bras and swimwear, the new shop location will be located on Santa Monica Boulevard.

To kick off the brand’s new opening, the shop hosted a launch party on August 20. The party included appetizers and refreshments for first-time guests in its 1,600 square foot space. The new shop offered a modish inventory of bras, swimwear, sports bras, bridal pieces, and lingerie. The brand sells over 30 brands including Seafolly, Elomi, Marie Jo, Prima Donna, and more. Most of the brands are sourced from overseas. Jenette Bras is especially known for offering sizes exclusive from sizes 28 to 44 from D to K. The new space, which isn’t too far from her other two retail locations, was good for the brand because Jenette Bras’s has clients from Brentwood and Santa Monica.

The brand was founded by Jenette Goldstein in 2009. Goldstein established the brand due to the her own personal bust size. Because of her voluptuous shape, Goldstein began to curate a shop dedicated to women with these figures. The brand proudly states that the “alphabet starts a D” which is a play on the sizes that the label offers. The new location will be Jenette Bras’s third Los Angeles location besides its Melrose and Pasadena brick-and-mortars.

Photo: WWD

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