Joie to join Desert Hills Outlets this fall

Los Angeles - The Desert Hills Premium Outlets recently just announced a new retailer that will be joining their plaza. Joie, the feminine contemporary brand, confirmed that it will be a new addition to the outlets opening in Cabazon.

Originally based in Los Angeles, Joie will be neighboring popular brands such as Barneys New York, Tommy Hilfiger, Prada, Vince, Rag & Bone, PacSun, and more. Joie is known for its vintage-inspired, sophisticated womenswear featuring button-down tops, jumpsuits, sweaters, cover-ups, dresses, and more. The color palette typically features neutral colors with playful light pinks, blues, and other hues. The brand is known providing women’s apparel for the modern woman. Prices for the brand currently range from 28 dollars to 1,498 dollars; although the outlet is known for its discounted offerings. The opening date is not yet confirmed, yet the Desert Hills Premium Outlet states it will open this fall.

Joie was established a understated chic brand in 2001. Chief creative officer Serge Azria has helped grow the brand into the timeless womenswear apparel it is today. Although the company first started off with only womenswear, eventually the brand now offers shoes, handbags, fragrances, and comfortable basics entitled Soft Joie. The brand has a global presence in department stores such as Nordstrom and Bloomingdale’s. Free-standing Joie boutiques are present in the U.S., and its e-commerce site launched three years ago.