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Jovani Fashion opens first US boutique

By Sara Ehlers

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Los Angeles - Jovani Fashion is making its first permanent mark in the U.S. Opening on Robertson Boulevard, the luxury eveningwear brand will debut its first flagship.

The store will boast 3,500 square feet and will offer ready-to-wear, evening gowns, cocktail dresses, and more. The space will be off of Robertson Boulevard, taking over Les Habitudes’ old boutique as reported by Apparel News. The reason for the location choice was due to the high-profile clientele that Robertson Boulevard reaches. According to Apparel News, Jovani believed that the strip was “the best place to attract a sophisticated clientele and work with styles and wardrobe teams.”

With lavish eveningwear in mind, the Jovani Fashion brand was founded in 1979 by Jacob Maslavi. Based in New York City’s garment district, Jovani’s collection spans from eveningwear, bridal dresses, cocktail dresses, and more. Internationally renown, the brand is currently available in over 2,000 stores including both Neiman Marcus and Harrods.

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