Juicy Couture launches new website

Juicy Couture has officially relaunched their new website. The company has unveiled a new e-commerce platform, which will host “World of Juicy” featuring all product categories including fashion, track, activewear, outerwear, accessories, fragrance, and beauty. The Juicy Couture 25th anniversary collection is currently available on the website, featuring the new luxe velour tracksuit.

The new website was designed with an improved tech slack for a faster, more convenient shopping experience. Marketplace capabilities are expected to roll out in Q1 2021. The re-launch of juicycouture.com was teased last month and resulted in 55,000 sign-ups from fans eager to shop the brand.

Juicy Couture’s e-commerce partners include innovators in the D2C space, with the site being developed in collaboration with Fabric, a headless commerce platform built by and for commerce operators and powered by RevCascade, which enables brands to launch, operate, and scale curated dropship programs.

“The current state of the world has dramatically escalated the demand of the brand, and it was important for us to leverage this excitement with the launch of our new U.S. site,” said Authentic Brands Group senior vice president of marketing, Alexandra Taylor, in a statement. “We’re thrilled for fans of the brand to experience the World of Juicy via an improved tech stack and the website’s marketplace capabilities, allowing us to truly own our domestic distribution and the connection and communication to our customers. After the launch of our anniversary collection of iconic tracksuits, we will integrate other key product categories beyond apparel, including luggage, accessories, swimwear, activewear, and footwear. We’ll continue to offer the full Juicy lifestyle with the addition of compelling collaborations and product from other like-minded brands.”

photo: via juicycouture.com