Kanye West "Life of Pablo" shop opens this weekend

Kanye West has continued his quest in the fashion industry with a pop-up shop in SoHo this weekend. The store opened on Friday, March 14, and customers were lined up as early as 2 a.m. that same morning.

The location for the store is 83 Wooster Street, and the merchandise offered was created alongside West's latest album "The Life of Pablo."

The apparel in question is much more affordable than his Yeezy collection which often comes with four figure price tags. According to Complex, the exclusive gear ranges from 40 dollars for a long-sleeve t-shirt to 90 dollars for a hoodie. The items proved to be very popular during the debut of his Yeezy Season 3 collection at Madison Square Garden.

West has taken to twitter to promote the opening of the store, and by the looks of it, if you want anything from the collection you better hurry over there fast. As expected, items are selling out very quickly.