L.A. brand Chaser opens second store in NY

Los Angeles-based brand Chaser recently opened up its second ever standalone store. The rocker-influenced brand has gone bi-coastal with its newest East Hampton store.

The store totals about 1,400 square feet with a lease contract through October, according to WWD. “East Hampton, for us, it felt like it was the right demographic for the brand and we thought we could do business there," Hadi Salem, founder and owner of Chaser, told the publication. Bringing Los Angeles culture to New York, the brand offers effortless contemporary clothing ranging from approximately 10 to 172 dollars. With a strong emphasis on older rock bands such as AC/DC, The Who, the brand focuses on edgy, vintage clothing.

As the brand is already sold in boutiques across the U.S., this stands the brand's second stand alone store. Chaser's first flagship opened off of Robertson Boulevard in Los Angeles, where the company is based. While the lease is only for a couple of months, it seems that it could end up as a more permanent flagship if the store does well. With street style-infused apparel, the new store could be a strategic way for Chaser to bring more brand exposure in East Coast markets.