Lands' End opens store in Pittsburgh

Apparel retailer Lands' End has returned to Pittsburgh, with a company-operated store at The Block, a lifestyle center located at 6254 Northway Drive. The new store offers the brand's apparel, including swimsuits for men, women and kids, activewear, and accessories. The Grand Opening celebration will take place with a ribbon-cutting ceremony supported by the Pittsburgh North Regional Chamber on Saturday, April 6, at 10 a.m., with activities continuing throughout the weekend.

"We are excited to return to our customers in Pittsburgh and look forward to introducing the community to our first company-owned store in Pennsylvania," said Claudia Mazo, senior vice president of retail at Lands' End, in a statement. "The store is conveniently located where our customers live and work so they can easily combine a Lands' End store visit with the many other activities that are happening at The Block."

The new store design is an homage to Lands' End's nautical heritage. The company colors of navy and white appear throughout the store. The store is merchandised so that upon entering the store customers are greeted by a gallery of product, images and streaming video that all promote Lands' End's heritage and products. In efforts to take a more omnichannel approach to retail, store orders come with free shipping and online orders can be returned to the store free of charge.

At the store opening the first 100 customers will get a free gift of a Lands' End tote with a purchase of 100 dollars or more. This new store is Lands' End's first company-owned store in Pennsylvania, as they had previously operated as a subsidiary of Sears between 2002 and 2014. Lands' End says they have another 10 to 15 stores planned to open in 2019.

photo: PR Newswire