Leading North Carolina boutique opens up shop in Los Angeles

Southern fashion gem and multibrand store Capitol has opened up its second location at the Brentwood Country Mart in Los Angeles, providing the Southern California entertainment hub a bit of Southern charm and whimsy. Owner Laura Vinroot Poole, who has been running Capitol for over 20 years, teamed up with L.A.-based jewelry designer Irene Neuwirth, who has her own shop within the store, to launch the west coast location, according to WWD.

Based in Charlotte, North Carolina, Capitol is one of the leading, multibrand stores in the area. The L.A. location will be home to over half, but not all, of the high-end brands carried in the original location, with luxury brands such as Dries Van Noten, Erdem and Carolina Herrera, as well as some more casual designers including Copenhagen-based brand Ganni, Marc Jacobs and a variety of accessories designers.

While this new location marks new growth for the boutique owner, she does not plan on expanding her brand into a larger franchise.