Loft introduces new clothing rental service

Ann Taylor Loft has launched a new subscription service for size inclusive clothing rentals. Called Infinite Style, the new service functions similarly to Rent the Runway's Unlimited subscription in that it allows users to rent items with unlimited swaps for a flat monthly fee.

Infinite Style by Ann Taylor costs 65 dollars per month and allows subscribers three items at a time. Hundreds of styles across petite, tall, plus and maternity collections from Loft, sized between 00 and 26, are available to the users. And according to the website, Infinite Style will introduce new styles weekly.

Subscribers can wear their rented items as many times as they would like, then shipping and exchanges are included with the monthly fee. Users can also decide to keep their clothing items at a discounted rate from retail price.

“Infinitely Loft is another exciting way for us to deliver the size-inclusive fashion our client knows and loves, plus great value and convenience,” said Loft's chief marketing officer, Laura Jacobs, in a press release. “We know she’s constantly evolving, both through different stages of her life and in her ever-changing style preferences, and we want to be there with her every step of the way.”