Lord & Taylor to start retailing Adore Me merchandise

E-commerce lingerie brand Adore Me just recently announced that it will be retailing at Lord & Taylor. The New York-based brand is now currently available at the department store as well as on lordandtaylor.com.

Adore Me is retailing a curated selection of their apparel at the luxury store’s location in Manhattan. The reason for expanding to Lord & Taylor comes from the brand’s plan to growth steadily. “Partnering with Lord & Taylor is part of Adore Me's growth strategy, which started with the opening of the Adore Me showroom in our headquarters in NYC and with a collaboration with Nordstrom in June 2016,” said Morgan Hermand-Waiche, founder and chief executive officer of the brand. The company has stated that although online sales are still very popular, it’s important to move into brick-and-mortar territory. “Although we've noticed the recent shift in customer behavior – women enjoy shopping for lingerie online – there is still a very large audience who wants to try on the product before purchasing,” Hermand-Waiche said in a statement.

Since the company’s establishment, Adore Me has grown to have 100 employees at its company across the U.S. and Europe. The company currently has a 11.5 million dollar investment from VCs, private investors and banks. In its plans moving forward, Adore Me stands to move forward in fast-fashion. At the Fifth Avenue location, Adore Me’s products will retail from approximately 11 to 49 dollars. The assortment includes the lingerie brand’s staple styles as well as fall collections.