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Los Angeles brand Vimmia opens its first retail store

By Sara Ehlers

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Activewear brand Vimmia announced this last week its first ever store opening via its Twitter account. The store officially opened its doors to unveil its workout collection.

The new space debuted with a clean, modern feel to it including dark gray flooring and black, swift lines throughout the store. As a first for Vimmia, the store encompasses over 1,1100 square feet located at the Brentwood Gardens Shopping Center. The luxury activewear brand retails both menswear and womenswear at the store including sports bras, jacket, sweaters, accessories and more. Prices range up from approximately 26 dollars to 146 dollars for the brand.

The line, founded in Los Angeles, is known as an athleisure brand that infuses casual wear with gym attire. The label was established five years ago to combine both performance activewear with lifestyle apparel. The company includes fabrics including moisture wicking and technical fabrics for precise fit and improved overall performance. The new store, which just opened, will carry all of Vimmia's lines including ready-to-wear, plus size, performance wear, and maternity.

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