Los Angeles designer Tracy Feith launches e-commerce site for luxury dresses

Tracy Feith, a Los Angeles-based designer loved by celebrities including Sarah Jessica Parker, Mandy Moore and Michelle Obama, has officially launched an e-commerce site for his brand, FeithClub. Though Feith gained recognition for his namesake line in the 1980s, as well as a Target collaboration under his belt, FeithClub, which was aptly named after the famous movie Fight Club, has been largely kept under wraps. That is, until now.

According to a report by The Hollywood Reporter, FeithClub’s limited-edition, handmade dresses and blouses have only been available for purchase via Direct Message to Feith through the brand’s Instagram account, where he launches each style individually. Each style is also made to order by Feith himself.

While the launch of an e-commerce site will make the brand more accessible to its customers, Feith plans to maintain FeithClub’s small-batch production, keeping its exclusive, word-of-mouth sentiment.