- Kristopher Fraser |
New York - SMCP, the parent company of Sandro, Maje, and Claude Pierlot, has opened a new flagship store in New York's famed Rockefeller Center. The boutique features a new design concept unique to the iconic location with pink onyx marble, Carrera marble, brass features and a real gold leaf wall perimeter.
The opening of this exceptional store embodies the Group’s successful and selective development strategy in this region. This store represents the Group’s 162nd point of sale in the Americas, where SMCP is now present in over 38 cities. This strong footprint will be further expanded with Sandro and Maje’s upcoming openings in Austin (The Domain), Houston (The Galleria) and Las Vegas (Caesar's Palace).
Since the first opening in the Americas in 2011, SMCP’s strategy has allowed the Group to register excellent results, with notably a +28.3 percent sales growth at constant currency in H1 2018, fueled both by the excellent results of its brick-and-mortar store network and soaring digital sales. With more than 25 percent of e commerce sales in the Americas in H1 2018, SMCP recorded a best in class penetration rate among peers, driven by the successful implementation of its digital strategy.
Sandro and Maje, who both opened their first stores in New York in 2011, will continue to focus on strong clienteling by offering, in some specific areas, a luxury shopping experience with personalized styling appointments, same day delivery and exclusive VIP client events with early access.
Over the coming years, SMCP will continue to roll-out its long-term strategy in the Americas by leveraging the desirability of its three iconic brands, expanding its brick & mortar store network, increasing its digital footprint as well as developing new services for its clients.photos: courtesy of SMCP