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Mansur Gavriel to launch Melrose Place boutique next month

By Sara Ehlers

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Retail

Los Angeles - Minimal luxury label Mansur Gavriel is moving into retail. The Italian-made brand announced its first store to open in Los Angeles.

Bringing the elevated label to the West Coast, the store will open next month boasting 5,000 square feet on Melrose Place. Known for its shopping destination for various locals and tourists, the location works as a haven for the retail brand. "We had been considering where to open our first retail store, and the [Los Angeles] space immediately spoke to us," Rachel Mansur, co-founder of the company, told WWD when deciding on this boutique. "It felt very on brand — private from the exterior, warm and intimate once you entered."

Founded by both Mansur and Floriana Gavriel in 2012, the New York City-designed brand has flourished into a label known for its quality, construction, and simplistic design approach. The Los Angeles space will retail the brand's newest collections in its modern, urban interior. Although the label's second store in U.S. does not yet have a confirmed date, it is set to open officially in December 2017.

Photo: Mansur Gavriel

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