- Sara Ehlers |
Los Angeles - Martone Cycling has partnered with various athleisure brands recently for a new active-inspired pop-up. Located in Los Angeles, the month-long pop-up will showcase athleisure brands alongside Martone Cycling’s bikes and accessories.
The temporary shop will be located at Concept 8366 ½ featuring apparel, fashion bikes, bike accessories, and more. Martone is known for its stylish, vibrant bikes that retail from 800 to 1700 dollars. In partnership with tradeshow Liberty Fairs, the bike company will offer its equipment alongside fashion apparel. The concept space will feature brands such as Onzie, Alala, MPG Sport, and Tracksmith. Onzie is known for its yogawear, activewear gear, leggings, capri pants, and more. Similarly, Alala offers luxury women’s activewear for yoga, running, spinning, and other workouts. MPG Sport offers fashion-infused yoga and dance wear, while Tracksmith offers premium performance apparel. All of the brands will reign alongside Martone Cycling’s biking equipment and accessories.
For Lorenzo Martone, founder of the company, this is the brand expanding more of its presence in Los Angeles. Originally based in New York, Martone has hosted a New York pop-up. Also, as reported by WWD, he previously hosted an in-store art installation including his bikes in Santa Monica. Hosting a month-long pop-up in the Los Angeles location only furthers his biking company alongside emerging athleisure apparel brands.