Mejuri opens The Vault pop-up shop in New York

In celebration of its fifth anniversary, direct-to-consumer jewelry brand Mejuri is opening up The Vault, a pop-up experience and retail space in the Chelsea neighborhood of New York City. According to an announcement from the brand, this is the brand’s first-ever experiential space, which will take consumers through the evolution of the brand.

The Vault is a 2,300-square-foot maze-like space that takes customers through Mejuri’s archives, highlighting three of its most popular narratives: the zodiac, tarot, and diamonds. The pop-up shop provides visitors with plenty of moments created for social media, along with nods to the under-the-radar feeling of a vault.

Mejuri’s The Vault is located at 418 West 13th Street in New York City and will be open from Nov. 23 to Dec. 22 for the holiday shopping season.

Photo: Mejuri Facebook