Metail launches cherwears.com

New York - British firm Metail, which specializes in online fitting technology, has announced that they will launch an e-commerce site called cherwears.com today. The website is a reference to iconic film character Cher from the movie Clueless, and is also an homage to the other characters Dion, Tai, and Amber. The site will allow shoppers to try on and buy clothes similar to those in the actors' closet.