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Mint & Rose takes over New York with a pop up store

By Robyn Turk

May 30, 2019

Contemporary Spanish womenswear brand Mint & Rose has strengthened its presence in the North American market with the launch of a pop-up shop in New York. The space in the Manhattan neighborhood of Nolita is open from May 23 to June 3.

Through this physical retail space, Mint & Rose founder, Monti Gutiérrez Benavides, Mint & Rose aims to directly approach the brand's New York clients. Previously, the brand had only been available to the region via e-commerce.

The new pop-up space located brings the Mint & Rose Mediterranean spirit right to its shoppers, allowing them to purchase the product range from the Spring/Summer 2019 collection.

Created in 2012, Mint & Rose has created timeless collections made by craftsmen, using techniques with centuries-old tradition and on high-quality materials. The brand began its fashion journey with a collection of espadrilles, and slowly over time expanded its offering to include product categories such as bags, accessories and even clothes.

Photo: Mint & Rose