Misa Los Angeles touches down at Westfield Century City hub for first-ever pop-up

Contemporary fashion brand Misa Los Angeles has opened its first-ever pop-up shop at Westfield Century City. According to an announcement from Misa Los Angeles, the pop-up space is designed to mirror the new collection’s dreamlike imagery, with spring florals in vibrant colors with romantic details and silhouettes.

According to Misa’s chief marketing officer, Mehran Farhat, opening a pop-up at the Westfield Century City shopping center felt like the appropriate move. “As an LA-made brand, it only seemed fitting to bring Misa’s first­-ever pop-up to life in Los Angele’s most iconic shopping destination,” Farhat shared in a statement. “As we are continuously looking for ways to deepen our relationship with our customers, creating this immersive store experience and interacting with our shoppers in a more meaningful way was natural next step.

The pop-up shop will host a variety of activations and events including bag customizations, illustrations, and tarot card readings.

The Misa Los Angeles pop-up will be open from Feb. 21 to Mar. 29 at the Westfield Century City shopping center.

Images: Misa Los Angeles