Missoni opens new flagship in New York City

Missoni has opened a new flagship boutique at 676 Madison Avenue.The store concept is the result of the ongoing collaboration between Angela Missoni and Spanish architect, Patricia Urquiola. The fresh and contemporary design reflects a reinterpreted vision for Missoni and hosts the artisanal womenswear, menswear, beachwear, and accessories collections, as well as soft furnishings from MissoniHome.

“As soon as I saw this new location for our NY store, I envisioned the opportunity to create an environment that is bold, modern and innovative,” said Missoni chairman and creative director, Angela Missoni, in a statement. “The space is filled with eye-catching details that are luxurious but also unexpected – like the colorful ceiling pipework. It’s exactly what I imagined when I first entered the space – a jewel-box of eclectic style, and very Missoni. Patricia Urquiola has been able to make my dream come true – not only she is a huge talent, but she understands the Missoni DNA and how to bring it to life.”

“Opening a flagship in the heart of Madison is a key pillar of our global retail development,” said Missoni vice chairman, Michele Norsa, in a statement. “New York is where east meets west and home of a constantly evolving customer culture.”

The 355m2 space features texturized resin walls that juxtapose the unique Celosia brick walls throughout, open ceilings exposing colorful crisscrossing pipework, eco-friendly cement Silipol flooring customized to create a worn vintage effect, and chevron fabric wallpapers adorning several vertical surfaces. The frosted rose-and-bronze tinted mirrors, lacquered metals, and shimmering metallic paints amplify the ethereal feeling of the space as they unfold into fluid dégradés of transitioning hues, evoking a multicolored sunset.

In addition, grey oak wood, bespoke area rugs in powdery single-tones with bas-relief patterns, retro-futuristic display cases with iridescent powder-coated aluminum finishes and the amber hues of copper structures make up the interior design. The store follows the recent opening of Missoni's Singapore flagship as the brand grows their retail footprint.

photo: courtesy of C&M Media