- Marjorie van Elven |
Moda Operandi, the online retailer that allows for consumers to preorder looks straight from the runway, is expanding to menswear. The company informed in a statement that it aims to cater to “luxury minded men”, offering them “a curated selection of the season’s best offering”.
The men’s section of Moda Operandi’s website will feature more than 50 brands, including Prada, Maison Margiela, Givenchy, Ralph Lauren, Thom Browne, Off-White, Balmain, Lanvin and Burberry. The launch is happening just in time for Milan and Paris men’s fashion weeks in late June.
"We are thrilled to launch Moda Operandi Men's for our global customers. After seven years of success in offering women looks straight from the runway, we have identified a gap in the market for men to experience the same exclusive opportunity. We saw strong interest in the menswear category over that last two holiday seasons, which led us to the decision to introduce Men's as a standalone business”, explained Deborah Nicodemus, CEO of Moda Operandi, in the statement. Nicodemus also expects Moda Operandi’s current customers to shop for the men in their lives.
This is the third time in two years that Moda Operandi expands to a new market. Recently, the company also started selling home goods and fine jewelry, after securing 165 million US dollars in growth capital from C Ventures, K11 and Apax Digital in 2017. In total, the company has raised over 297 million dollars in funding.
Moda Operandi was launched in February 2011. Collections from some of the world’s top designers are made available for preorder at the website, months before they are available anywhere else.