Vintage e-tailer ModCloth has recently made a couple of changes to its company including introducing different styles. In addition to these alterations, the retro-inspired apparel company is opening a new brick-and-mortar in Austin, Texas.
ModCloth launched in 2002 from co-founders Susan Gregg Koger and Eric Koger as an e-commerce site. The Austin store will be the brand's first retail flagship and will serve as a test run for future locations. The store will encompass 4,000 square feet and offer the brand's unique, whimsical apparel. Alongside its old styles, the brand will most likely offer some of its newest, more sophisticated styles as well.
The San Francisco-based company currently brings in over 150 million dollars annually as of 2014, according to Bloomberg. The plan of opening new retail locations may prove to be a profitable, strategic move for Mod Cloth. However, the brand has done well so far through its e-commerce it. While the company is improving and making strategic moves, it's likely that the flagship will prove successful for ModCloth's retail plans.