ModCloth to shut down for Black Friday

ModCloth, the retailer known for women's vintage inspired apparel, decor and gifts, has announced that this year they will be shutting down their site for Black Friday. In an effort to promote more family time, ModCloth decided to forego being another retailer that's part of the day after Thanksgiving discount craze. Not only will they be shutting down the site, but they will also be giving employees the day off.

"It's easy to get caught up in the hustle and bustle of the holidays and we wanted to do something different and remind our community that this time of year is about friends, family and helping others in need," said Nicole Haase, ModCloth's vice president and general merchandising manager.

ModCloth not participating in Black Friday this year

This year, ModCloth is also encouraging people to donate to charity. Rather than promoting shopping, this year the company wants customers to nominate someone they know who is giving back to their community. In return, ModCloth will be donating merchandise to Dress for Success, the organization aimed at helping women transitioning back into the workforce and give one deserving do-gooder consumer 4,500 dollars.

ModCloth's efforts are not only admirable, but also business sensible as Black Friday is no longer considered the prime retail event it once was. According to a study by PwC, "Super Saturday" otherwise known as the Saturday before Christmas, has surpassed Black Friday in terms of sales, as customers find that's when they get better deals. The PwC study stated only 35 percent of shoppers plan to shop on Black Friday this year, down 59 percent from last year.

As online shopping continues to see growth, that's where companies, including Modcloth, are focusing their efforts. The site will be up and running a Cyber Weekend promotion starting on Sunday with 30 percent off deals and free shipping through Tuesday.

photo: via ModCloth.com