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Moscot launches outpost in Chelsea

By Kristopher Fraser

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Retail

102-year-old eyewear brand Moscot will be opening a standalone full-service optical shop in New York at Chelsea Market in October 2017.

Founded by Great-Great-Grandpa Hyman in 1899, when he began selling ready-made spectacles from a pushcart on Orchard Street in New York City's famed Lower East Side, Moscot will be calling Chelsea Market their next home.

Moscot at Chelsea Market represents a combined 122 years of history, honoring the personalized, neighborhood-centric service for which Moscot is known, and the same type of service Chelsea Market prides itself in.

"While Moscot is now a globally recognized brand, we are at our heart, a New York City neighborhood optical shop," said fourth-generation owner Dr. Harvey Moscot. "Our city culture is at the core of our brand, which is why Chelsea Market is such an exciting endeavor for us. We're excited to align with one of the most respected and sought out destinations in our city - a market that epitomizes the NYC experience both for those who are visiting and those who live here."

Moscot comes to Chelsea Market

"With the addition of Moscot to Chelsea Market, we're furthering our commitment to keeping the Market dynamic and community focused," said Michael Phillips, principal and president of Jamestown. "Moscot is a positive addition, bringing a New York heritage brand at the cutting edge on retail innovation to our community."

The shop will be 1000 square feet, and will be the brand's fourth location in Manhattan. Moscot Chelsea Market will include its eyewear, opticians and specialized eye care services. In addition to Moscot's full collections on display, many will recognize familiar touches, including quirky historical tchotchkes and treasures, warm cherry wood eyewear counters and showcases and the company's omnipresent yellow.

photo: via Moscot.com
Moscot