- Vivian Hendriksz |
Mr Porter has launched a new online destination which is dedicated to showcasing it growing selection of leading watch brands, will feature curated content, educational articles and style advice together with tips on how to select and maintain a luxury timepiece.
The new platform, known as The Luxury Watch Guide, marks MR Porter's commitment to offering the best in product, content, and service across all of its categories. The Luxury Watch Guide offers dedicated pages for customers to learn more about brand's stories alongside of their current product offering.
Brands including IWC Schaffhausen, Jaeger-LeCoultre, Breitling, TAG Heuer, Officine Panerai and Ressence will be feature shoppable content aimed to inspire, educate and advice customer through their shopping journey. In addition, the new destination also offers direct access to Mr Porter's team of personal shoppers and first-class service propositions, including same-day delivery in London and New York, 'Try Before You Buy' and 24/7 customer service.
"We are thrilled to launch our new Luxury Watch Guide – a dedicated online home for all things watches at Mr Porter," said Toby Bateman, Managing Director, Mr Porter in a statement. "This was a natural next step in our continued growth of the category and not only delivers an engaging platform for both novice and enthusiast watch customers but also allows us to better serve and inspire them."
For each luxury watch purchase online, Mr Porter offers an established aftercare scheme which includes a five-year warranty for all working parts and manufacturing parents. The launch of The Luxury Watch Guide follows on from the launch of Mr Porter's sister site, Net-a-Porter's Fine Jewellery and Watch suite earlier this year.
Photo: Mr Porter