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Need Supply Co. expands beyond apparel

By Sara Ehlers

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Lifestyle brand Need Supply Co. just confirmed plans to settle into expansion in terms of apparel categories and retail. The label has unveiled plans to bring another West Coast store as well as expanding into accessories.

The sophisticated contemporary label unveiled just last year a new womenswear and menswear line. This collection came out after Need Supply had established itself as a lifestyle multi-brand retail concept. In its next steps, the company has decided to expand with more pop-ups as well as another store on the West Coast, according to WWD. Additionally, Need Supply may move into offering accessories as early as spring 2018. The company is also planning to do more partnerships for its retail stores as well. “We’re really interested in incorporating more brand collaborations in the Need line as well as evolving into lifestyle products,” Krystle Kemp, women’s fashion director of the brand, told the publication.

The Richmond-based company started in 1996 offering vintage women’s and men’s clothing. Since then, the brand has transformed into a curation of high-quality products offered on the brand’s website as well as in-store. Need Supply Co. is now known for its mix of edgy brands as well as having a wide range of product offerings. Venturing into home and accessories may be the next big step for the brand. The company hasn’t released a set date for any store openings either, but the confirmations of plans to open more show the brand is moving forward.

Need Supply Co.